"Global warming will be the greatest environmental challenge in the 21st century."

What is Global Warming?
Global warming refers to an average increase in the Earth's temperature, which in turn causes changes in climate. A warmer Earth may lead to changes in rainfall patterns, a rise in sea level, and a wide range of impacts on plants, wildlife, and humans. When scientists talk about the issue of climate change, their concern is about global warming caused by human activities.

Global warming is the increase in the average measured temperature of the Earth's near-surface air and oceans since the mid-20th century, and its projected continuation.

The average global air temperature near the Earth's surface increased 0.74 ± 0.18 °C (1.33 ± 0.32 °F) during the 100 years ending in 2005. The Intergovernmental Panel on Climate Change (IPCC) concludes "most of the observed increase in globally averaged temperatures since the mid-twentieth century is very likely due to the observed increase in anthropogenic (man-made) greenhouse gas concentrations" 

Increasing global temperature is expected to cause sea levels to rise, an increase in the intensity of extreme weather events, and significant changes to the amount and pattern of precipitation, likely leading to an expanse of tropical areas and increased pace of desertification. Other expected effects of global warming include changes in agricultural yields, modifications of trade routes, glacier retreat, mass species extinctions and increases in the ranges of disease vectors.

The problem with "global warming"

We are facing what might be the greatest threat ever to the future of mankind.

And yet no one is marching in the streets, the outrage is largely intellectual and action is slow. (If you want to argue about the science, please visit the link above, this is a post about the marketing!)

Is the lack of outrage because of the population's decision that this is bad science or perhaps a thoughtful reading of the existing data?

Actually, the vast majority of the population hasn't even thought about the issue. The muted reaction to our impending disaster comes down to two things:
1. The name.

Global is good.
Warm is good.

Even greenhouses are good places.

How can "global warming" be bad?

I'm not being facetious. If the problem were called "Atmosphere cancer" or "Pollution death" the entire conversation would be framed in a different way.

2. The pace and the images.
One degree every few years doesn't make good TV. Because activists have been unable to tell their story with vivid images about immediate actions, it's just human nature to avoid the issue. Why give up something we enjoy now to make an infinitesimal change in something that is going to happen far in the future?

Lady Bird Johnson understood this when she invested her efforts into a campaign against litter and pollution. The problem was easy to see. The messaging was emotional and immediate. You could see how your contribution (or efforts) mattered.

Because you don't see your coal being burned (it accounts for more than 50% of US electricity) and because the stuff coming out of your car is invisible, and because you don't live near a glacier, it's all invisible.

WHAT IS THE "GREENHOUSE EFFECT" ALL ABOUT?

It is important to understand and discuss the significance of global warming. Global warming is also known as the "Greenhouse effect". The "Greenhouse Earth" is surrounded by a shield of atmospheric gases, rather than a glass or a plastic cover. The air that makes up our atmosphere consists primarily of nitrogen and oxygen molecules (N2 at 78% and O2 at 21%). A large number of "trace gases" make up the remainder of air's composition. Many of these, including carbon dioxide (CO2) and methane (CH4) are the so called "greenhouse" gases. If you have ever felt the piercing cold of the clear winter night sky and wondered why you feel warmer on a cloudy winter night, you have experienced the atmospheric greenhouse effect firsthand. Physics tell us that any object warmer than absolute zero will radiate energy. Cooler objects emit longer waves (in the infrared region) while hotter ones radiate shorter wavelengths. Our sun, powered by its hot, nuclear fusion reaction, produces radiant energy in the visible and ultraviolet regions with relatively short wavelengths. Of the sunlight that strikes the earth, about 70% is absorbed by the planet and its atmosphere, while the other 30% is immediately reflected. If the earth did not re-radiate most of this newly absorbed energy back into space the world would continue to get warmer. Instead, an energy balance is maintained.

The earth is about 60 degrees Fahrenheit (33 degrees Celsius) warmer than it would be if it did not have the atmospheric blanket of greenhouse gases and clouds around it. Clouds and greenhouse gases keep the earth warm. Once warmed, their molecules then radiate a portion of this heat energy back to earth, creating more warming on the surface of our planet. It is this radiation which causes atmospheric gases to move back to earth that scientists call the "greenhouse effect".

Carbon dioxide (CO2) gas generated by man's burning of fossil fuels and the forests is responsible for about half the greenhouse gas warming. Other gases (CFCs, methane, nitrous oxide, troposphere ozone) are responsible for the rest. Increases in all these gases are due to mankind's explosive population growth over the last century, and increased industrial expansion. Approximately 80% of atmospheric CO2 increases are due to man's use of fossil fuels: oil, coal, and gas. These petroleum-based energy sources first came into use with the burning of coal during Since 1945 petroleum consumption has increased dramatically, due in large part to increased usage of automobiles worldwide, and the substitution of mechanized farm machinery for animal power. "Mankind is in the process of conducting a major, unintentional experiment, that of feeding back into the atmosphere in a short space of geological time the fossils fuels that have slowly accumulated over the past 500 million years."

HOW FAST IS THE EARTH HEATING UP?

Much debate in the last five years about the greenhouse effect has centered on interpreting temperature numbers generated at weather stations all over the world. The data from these thermometers are averaged and plotted in attempts to determine just how fast the earth has heated up since the measurements began. There is now no doubt the world is getting warmer. The thermometers show that the world is warmer now than at any time since the measurements started. The year 1990 was the hottest year in the last century. Together with 1991, the years of 1983, 1987, 1988, and 1989, have been measured to be the warmest 6 years in the last hundred years. 1991 was the second warmest year of the past century, perhaps due to the eruption of Mt. Pinatubo during that year. The ash from the volcano in the upper atmosphere blocks some sunlight to earth, and is expected to generate a temporary two or three year cooling effect. After that time, most ash particles will have settled back to earth, and most scientists expect to see the global warming trend continue.

According to scientists, we can with "99% confidence concludes that current temperatures represent a real warming trend rather than a chance fluctuation over the 30-year period." Most scientists agree that the planet's temperature has risen 0.5 degrees Celsius since 1900, and will continue to increase at an increasing rate. The environment is responding to this warming. For instance, a study of mountain plants in the Alps (Europe), shows that some cold-loving plants are starting to move to higher and cooler altitudes. That is a possible response to increasing temperatures.

POPULATION CONTRIBUTES TO GLOBAL WARMING.

The intellectual powers that we enjoy has enabled us to make effective use of technology and thereby changed the environment. Technology is partly responsible for explosive population growth and responsible for the resulting damage to Earth's resources. The industrial revolution caused a rapid increase in the Population growth, as oil and gas fuels were exploited for our use. There is a clear link between the problems of global warming and overpopulation, as increases in CO2 levels follows growth in population. Presently, we have too many people on Earth, who are using technologies that are destructive for the Earth. We cannot continue to grow, and make use of limited natural resources. (Refer to graph #)

Graph:

The effects of global warming:
on the environment and human life are numerous, varied, accelerating and taking scientists studying global warming by suprise.
Scenarios studied by the Intergovernmental Panel on Climate Change (IPCC) predict that global warming will continue and get worse much faster than was expected even in their last report. The IPCC reports attribute many specific natural phenomena to human causes.

The expected long range effects of recent climate change may already be observed.

Raising sea levels, glacier retreat, Arctic shrinkage, and altered patterns of agriculture are cited as direct consequences of human activities.

Predictions for secondary and regional effects include extreme weather events, an expansion of tropical diseases, changes in the timing of seasonal patterns in ecosystems, and drastic economic impact. Concerns have led to political activism advocating proposals to mitigate, eliminate, or adapt to it.

ECONOMIC ASPECTS:

Global warming is big business. Some economists argue that a warmer climate could benefit certain crops and the farming communities. However, property insurers are predicting that worsening storms caused by global warming could eventually bankrupt the insurance industry. Insurance companies are now trying to form strategic alliances, and pool resources which could cover severe economic loss from climatic changes.
In addition, the costs to implement a worldwide plan to cut the production of CO2 and other gases which contribute to global warming would cost approximately 3 percent of the World's total GDP. However, there is a dispute whether the industrialized world should be responsible for the main economic contributions to clean up this planet. It is important to realize that many less industrialized nations are unable to afford actions to prevent an increase in CO2, and the fact that they have no incentive to reduce the carbon emissions that cause the "greenhouse" effect. Several less industrialized nations argue that the developed world was allowed to use of the nature in creating welfare, and that it is now morally right for them to do the same. I believe that funds dedicated to the former Cold war should be used for world ecology.

Solutions:

Read

Learning about the environment is very important. There are many good books that will help you learn.

Save Electricity

Whenever we use electricity, we help put greenhouse gases into the air. By turning off lights, the television, and the computer when you are through with them, you can help a lot.

Bike, Bus, and Walk

You can save energy by sometimes taking the bus, riding a bike, or walking.

Talk to Your Family and Friends

Talk with your family and friends about climate change. Let them know what you've learned.

Plant Trees

Planting trees is fun and a great way to reduce greenhouse gases. Trees absorb carbon dioxide, a greenhouse gas, from the air.

Recycle

Recycle cans, bottles, plastic bags, and newspapers. When you recycle, you send less trash to the landfill and you help save natural resources, like trees, oil, and elements such as aluminum.

When You Buy, Buy Cool Stuff

One of the ways to reduce the amount of greenhouse gases that we put into the air is to buy products that don't use as much energy.

Some Things to Think About

Look for the recycle mark – three arrows that make a circle – on the package. Recyclable products are usually made out of things that already have been used. It usually takes less energy to make recycled products than to make new ones. The less energy we use, the better.

Solar Energy

Solar energy is a fancy way of saying "energy that comes from the sun." Solar energy can be used to heat homes, buildings, water, and to make electricity. Today, more than 200,000 houses in the United States take advantage of the sun's energy.