The writer of the book, A.G. Krishnamurthy, when he
became the founder Chairman and Managing Director of
Mudra Communications Privet Ltd, he had only 35000 rupees
as a capital and only one client as Reliance textiles.
Today, he is the Chairman of AGK brand consulting. He
has worked for several years with Dhirubhai Ambani.
The
preface of the book, given by Mukesh Ambani, gives the
background about Dhirubhai’s nature, his capabilities,
and how Dhirubhai made reliance a big giant.
The author has given the name DHIRUBHAISM to the book,
in which he has described the principles of Dhirubhai
Ambani. According to author, Dhirubhaism means- the
Philosophy, Principles, working style of Dhirubhai Ambani.
Dhirubhai has not prescribed these principles, but the
writer has derived them from the various occasions of
the life of Dhirubhai and during his work association
with him.
The writer, A. G.Krishnamurthy, describes the principles
through 15 chapters, whereas he has also narrated the
occasion, through which, he has learned the valuable
principles.
Principles
Of Dhirubhai
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1. You are the part of the team
2. Be the cover of your team
3. Unknown charity
4. Have dreams, but with understanding
5. Friendly behavior
6. Supply creates the demand
7. Money is not the product, it is the byproduct
8. Let everybody to work freely
9. Come out of your circle
10. Be optimistic
11. Friendly with everybody
12. Think high
13. Keep in touch with dreams
14. Trust in your people
15. Be positive |
Thus,
the book nicely provides the philosophy pf Dhirubhai
Ambani, from real experience of the writer with Dhirubhai
Ambani. At the end of each chapter there are the sentences
quoted by Dhirubhai, provide the crux of life.
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