Google: Success Story

Priyadarshan Vakil


Google….Google…..Google. There will not be single day I hope, when the IT people do not open Google for getting the information to do their job and Google never disappoints anyone. It lets you find anything and everything from the Web quickly. It is the world’s most accomplished search engine. Let us spare some time to know how exactly google was evaluated and who made your job much easier by introducing Google.Com

In very young age, 3 People found google.com, which is world ‘s Best Search Engine.  Larry Page, Sergey Brin and Sergey.

Google's mission is to organize the world's information, making it universally accessible and useful. They started working on Google in 1995, as a research project at Stanford University. In 1998, they formed the company, Google Inc., and launched the search engine in beta to the outside world. This happened in September 1998. The goal was to create a very simple and easy-to-use website that offers the best search engine in the world.

Google have over 100 customers in over 20 countries. Some of the banner customers include Yahoo!, AOL/Netscape, Cisco, WashingtonPost.com, and VirginNet (in the UK). Google customers license their technology because they are looking for the fastest, most relevant search on the Internet. Google currently supports 25 language searches, and will continue to aggressively add to this list. They ultimately hope to support all major languages in the world.

 

They are very happy with their business plan. Revenues are growing every quarter and they've made very few changes to their business strategy since they started the company. An IPO is something they're considering, but is not in their near-term plans. They've always managed the finances of their company very carefully, and they are fortunate to still have a very strong cash position from their initial venture financing, which was in June 1999.

 

They have millions of users a day who use Google to search for products and product information related to their purchasing decisions. For example, they index almost the entire Amazon.com website. As more and more information appears on the Internet, Google plans to index it and offer this content to the users. Google currently is the world's largest search engine, with over 1 billion web pages in google’s index.

 

Sergey Brin and partner Larry Page are very involved in almost all aspects of their business. They spend quite a bit of time each day on hiring, internal management, and marketing.

 

Each of their partner relationships is unique, They support their partners in a variety of ways, from simply providing the world's best search technology, to co-marketing, to providing technological assistance, etc.

 

Google actually relies on their users to help with their marketing. They have a very high percentage of their users who often tell others about their search engine. This has helped Google immensely, and has helped their website traffic grow over 20% per month since they started our company in 1998.

Google has two offices. Their headquarters are in the heart of Silicon Valley -- in Mountain View, California, which is about 10 minutes from Stanford University, where Google was born.  They also have a small sales office in New York City, with about 10 employees who sell advertising for google. In total, they have just over 150 employees. Most of these employees are involved with their technology and engineering department. They have over 30 PhD's in this group!

Google's servers (they  have over 6,000 servers that run RedHat 6.2) are hosted at three data centers across the U.S. -- one in the Washington DC area, and two in Silicon Valley.


Google currently servers over 20 million searches per day on google’s own website (www.google.com), and over 50 million searches per day on their own site and their partner websites (Yahoo, Netscape, Cisco, etc.). Have so many smart and talented employees has really helped our company succeed. There are over 25,000 websites on the Internet that use the Google search engine.


Google offers users better quality search results, a simple, easy-to-use interface, high performance, and an exclusive focus on just being a search engine. We also offer cool features like caches pages, stock quotes, news headlines, links to online maps.

Google have about 80 engineers and R&D team members, and they are big fans of investing heavily in R&D.


Founders are very closely intertwined; developers do research and vice versa, and everyone talks a lot. Communication is very good between both of these groups.


For programming they use gnu tools: gcc, gdb, gnats. They  use p4 for version control. For network installs, they use a variety of our own software, in addition to rsync. Machines are built on-site here at Google, configured, then shipped over to one of our three data centers. They have a detailed regimen for code reviews and testing (QA). The main projects they are working on, outside of improving the overall quality of their search engine are: Google wireless search technology, a variety of voice recognition projects, and Google international search technology bringing Google to more users worldwide. Actually, They currently run over 6,000 RedHat servers.


Linux is used everywhere...on the 6,000+ servers themselves, as well as desktop machines for all of our technical employees. They  chose Linux because if offers them the price for performance ratio. It's so nice to be able to customize any part of the operating system that they like, at anytime. They have a large degree of in-house Linux expertise, too. Most of our administrative tools were developed in-house, as well.

Most of google machines are behind a router and not accessible to the outside world. The outside-accessible machines (webservers) are carefully audited for security holes.


Google and its insiders hope to raise about $3 billion by selling stock at a price ranging from $108 to $135 per share. But the so-called Dutch auction could change that price, particularly if most of the bids fall below the minimum $108 target.


Google founder Brin said  "We have more than 150,000 advertisers and a lot of salespeople," he said. "Millions of people use Google. It's a completely different thing."


In this way Google's search engine has helped save people's precious  time.