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This
article attempts to present an analysis of some very creative ads of well
known brands. Hope you will enjoy the creativity used by the ad makers.
1. AQUAFRESH TOOTHPASTE:
Advertising Analysis
Target Audience: Higher class people, Corporations
Language: English
Strategy: To creatively address the aquafresh
toothpaste’s superior long lasting effects.
Key Message: Aquafresh’s unique benefit of teeth shining
for longer time (even at night).
Description: Every one of us mainly prefers to sleep in
non-lighting environment. The advertisement has creatively used this fact
by depicting a couple hiding the lights (Sourcing from aquabrushed
teeth!!) through Eye covers while sleeping.
Media Placement: Consumer as well as Business Magazines,
Newspapers, Internet, Outdoor especially at traffic points.
Notes: Desired combinations of lights are used in the
advertisement pertaining to ambience at night. The package of toothpaste
is shown bright to catch quick attention.
2. SUGARFREE LOLLIPOP:
Advertising Analysis
Target Audience: Children and their parents
Language: English
Strategy: To address a subject matter that it is good to
have less consumption of sugar that will keep our children away from many
health related problems.
Key Message: Lollipop is having unique benefit of being
free from sugar.
Description: It is our general observation that ants
surround over an object which is having sugar. The advertisement has
creatively demonstrated that this lollipop does not contain sugar and
hence ants do not surround it. Meaning that this SUGARFREE LOLLIPOP is not
bad for those who consume it.
Media Placement: Consumer Magazines, Newspapers, Outdoor
especially near schools.
Notes: The image of lollipop is made brighter to get quick
attention towards it, which is desirable.
3. FEVICOL:
Advertising Analysis
Target Audience: Individuals as well as businesses.
Language: English
Strategy: To demonstrate creatively that fevicol is a brand
which offers superior solutions for bonding joints/breakages.
Key Message: Fevicol’s unique benefit of Strongest bond.
Description: In science, we all learned that N Pole
attracts the S Pole and vise versa and same poles distracts each other.
But the advertisements has creatively proved the science wrong by
depicting that if those same Poles are bonded with fevicol, then due to
the strongest bond, they will not distract each other and remain on the
same position.
Media Placement: Consumer as well as Business Magazines,
Newspapers, Internet as well as Outdoors (Especially Traffic Points).
4. PIONEER CAR MUSIC SYSTEM:
Advertising Analysis
Target Audience: Car Owners, Car Dealers, Car Agents.
Language: English
Strategy: To creatively demonstrate that pioneer music
system can outbeat others.
Key Message: Pioneer’s unique benefit of blast of music.
Description: Every one of us wishes to have a superior
music system in our car and of course which is better than others is
having. The advertisement has nicely demonstrated the benefit by depicting
that superior blasting sound has lowered the other cars as well as has
also broken the glasses of buildings.
Media Placement: Consumer as well as Business / Auto
Magazines, Newspapers, Outdoor (Mainly Traffic Points, Near Public Places
etc.)
Notes: The ad also markets two different models of the
music system providing same common benefit: Blasting Sound.
5. WESTERN UNION MONEY TRANSFER:
Advertising Analysis
Target Audience: Cross-country flyers, Businesses.
Language: English
Strategy: To creatively communicate the superior service of
delivery of money from one place to another place.
Key Message: Company’s business of quickly transferring
money from one place to another place
Description: This advertisement is using magic of two
different English words: HERE (refer to the place where you are, or
at a place near you) and THERE (refer to an adverb used to indicate a
place either one that has already been mentioned or is understood, or one
indicated by pointing or looking). Needless to say that creativity is
imbibed in such a way that it clearly conveys what it wants to.
Media Placement: Consumer as well as Business Magazines,
Newspapers, Internet and outdoor (best suitable can be transit media).
Notes: Color combination used between the background and
text are ideal. Uncommon word (T) is nicely displayed having less contrast
to distinguish that there are in fact two words, not one.
6. SAVE TREES:
Advertising Analysis
Target Audience: Mass community/society, Corporates.
Language: English
Strategy: To address a subject matter that it is must to
save trees which are responsible for goodness of the whole society /
community.
Key Message: Demonstrate one benefit of saving of life by
saving the trees.
Description: Having existence of trees on our planet is
said to be worship from the almighty. Since so many years, the trees play
a very important role of maintaining a LIFE CYCLE of this earth. They
absorb CO2 and
offer us Oxygen-the lifeline of humankind as well as maintains balancing
environment temperature. The advertisement has nicely proved that even
during floods, you can simply climb on the tree and can save your valuable
life!!
Media Placement: Consumer / Community and Business
Magazines, Newspapers, Internet.
Notes: The image used is in black and white, depicts
clearly the poor conditions arises during natural calamities like floods.
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