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Confused
what it all means! Well, we are talking about the increasing use of
movies to teach many of the concepts in management. In fact, this is
slowly becoming one of the most popular pedagogies in management
training.
The
very fact that management is a hybrid of art and science is the reason
behind the usage of movies as one of the pedagogies to tackle topics
which have their origin in the area of arts / humanities.
This
article attempts to present a brief list of different Indian
(India-based) movies (see table below) that are being used in different
reputed B-schools for teaching different management subjects. Many of
these are also used by trainers catering to a corporate audience.
Learning through movies ensure faster grasping and higher
retention and in most cases, particularly for certain very well made
movies, they leave an indelible impression on the student.
|
Movie
Title
|
Theme
|
Relevant
Management Subject/s
|
|
|
Leadership,
Motivation, Team building; Recruiting and Staffing
|
Organizational
Behaviour; Human Resource Management
|
|
|
Indian
Values; Leadership
|
Indian
Ethos & Values; Organizational Behaviour
|
|
|
Indian
Values
|
Indian
Ethos & Values
|
|
|
Indian
Values
|
Indian
Ethos & Values
|
|
|
Business
Ethics
|
Indian
Ethos & Values/ Business Ethics
|
|
|
HIV/
AIDS Prevention
|
Marketing
of Social Services
|
|
|
NGO
Movement
|
Marketing
of Social Services
|
|
|
Blindness;
Motivation
|
Marketing
of Social Services; Organizational Behaviour
|
|
|
Entrepreneurship
|
Development
of New Enterprises
|
|
|
Motivation
|
Organizational
Behaviour
|
|
|
Women’s
Development
|
Marketing
of Social Services
|
|
|
Rural
Development
|
Marketing
of Social Services
|
|
|
Product
Placement
|
Brand
Management; Advertising & Sales Promotion
|
|
[Thoda
Sa Rumani Ho Jaye]
|
Self
motivation, Self Suggestion
|
Organizational
Behaviour
|
|
|
Indian
Values, Leadership, Motivation
|
Indian
Ethos & Values; Organizational Behaviour
|
|
|
Indian
Values, Leadership, Motivation
|
Indian
Ethos & Values
|
The
above list is an indicative list and certainly not exhaustive. Plus,
with more and more directors and products mustering the courage to ‘tread
the road less traveled’, we are witnessing a surge of meaningful
movies coming from our own Bollywood. It is these movies that become
food for thought for management educators and students alike. So next
you hear about somebody going for a movie, just remember that it need
not be just for Masti and Magic – it may be also for Management
learning!
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